Communication between you and your customers is important, and texting is one way to stay in touch with those who support you. When used correctly, group texting can be an affordable and influential tool for your business to use.
Text When You Have Important Updates to Share
When your business comes out with a new product or begins to offer a new service,group texting for business works well as an option to get the word out about that. A text message can be sent quickly, and it is often read as soon as it is received. Text messages are also great for sharing sales that are happening soon, offering discounts when business is slow, and letting your customers know about changes to management and other important updates at your company. The more important the information that you share in your group text, the more likely your customers are to pay attention to that text and react.
Do Not Text Too Often
While texts work well when you have important information to share, you can become too reliant on them and frustrate those who have given you permission to text them. Decide how often you will text your followers, and don’t let yourself text extra just because you are anxious to market your products or services. You do not want to bug those who are allowing you to text them, or they will start to ignore your messages or block you from texting them altogether. Use texts only when you have important information to share and when you want to get in touch with your customers right away.
Respond to Texts that You Receive in Response to Group Messages Sent Out
If you are going to be texting a group of people and making messages come up on their phones, you need to be willing to let them text you in response. When texting for your business, give people a way to get back to you. When they respond with questions, give them answers. Use the texts that you send out to build the connection between your business and your customers. Be quick to get back to those who reach out, and make sure that your customers know that they are important to you.
Keep Texts Short and Easy to Read
Any time that you send out a text, you want the one receiving it to be able to read it quickly. Anyone should be able to glance down at their phone and quickly see what you are saying. If you have a long message that you want to share, compose an email to your followers instead of sending out a text. Those receiving messages from you want those messages to get to the point quickly and provide them with something of value.
Give Customers the Chance to Unsubscribe to Your Text Updates
You don’t want to be texting those who are paying their carrier for each message that they receive and frustrated with each text that they get from you. You also don’t want to text those who are tired of hearing their phones go off and who are getting frustrated with your company because of the texts that you are sending out. To avoid alienating those who you want to have as customers, make unsubscribing from your texts something that is easy to do and an option that is given each time that you send out a group text.
Make Sure that Your Texts are Valuable to Their Recipients
Every text that you send out should offer something to the one receiving it. If not a coupon or promotion to help them save money, make sure that the text at least contains information that is interesting or that helps them feel seen. Think about your customers while composing texts, and consider what they want to hear from your business. Write up messages that are clear and relevant.
You can send out group texts to market your business, but you need to know how to do that best. The more that you consider your customers while composing those texts, the more likely the texts are to make a difference for your business and build loyalty between those customers and you.